I cannot begin to express my excitement over this display! Weihenstephan decided to recreate one of their 1950 classics for today’s bier consumer, and I can go ahead and tell you this bier is going to be another win for the Weihenstephan portfolio.
I was lucky enough to get to work on developing the creative brief and designing the display for the limited release. When I saw the label, I couldn’t stop thinking about vintage 1950’s signage…so this is the direction I went in for the creative brief. If you see this display in a Total Wine & More anywhere across the USA, you know who design it.
Now go out and purchase this delicious brew, I promise, you will not be disappointed.