Birra Moretti is the perfect beer to pair with pizza. With its Italian heritage and presence in the U.S. market, consumers often ask for a Moretti when finding the perfect beer to pair with their pizza. To continue brand awareness for Moretti and pizza, Birra Moretti decided to attend the National Pizza Expo in LA to engage with pizza.
I designed the media for the booth and created an advertisement that went out to the trade expo, and this ad was included in the booklet for the event. After the event, Moretti used the trade ad in Draft Magazine for consumer exposure.
The brief for this campaign is very simple
Moretti + Pizza = 🍻🍕👍