Shades of Charleston is based in Mount Pleasant, SC and is the go-to sunglass shop on the Carolina coast. They carry a wide variety of sunglasses, from Coasta and Maui Jim to Tory Burch.
Steve Cordina says, “Our concept is…if you’re on the water, we’ve got you covered.”
This moto attracts a wide range of customers, but focuses heavily on water-sports, fishing, and active people in the Charleston community.
When Steve Cordina reached out to me, he asked me if I could give the logo a slight facelift to resemble the ocean and active lifestyle Charleston has to offer. He did not want a complete logo overhaul, so, we worked together to create an edgy logo that now resonates with Charlestonians young and old.
The original logo needed a slight color change and some texture to really pop and not look outdated. I suggested using a vibrant blue/green color and a dark, sandy brown
to resemble the ocean and sand. The colors and the texture really give this design a new look. Which is exactly what Steve wanted, a pop of color and a coastal theme.
After the logo was created, Steve produced customer bags, hats, t-shirts, croakies, and much more point of sale. His customers love the branding and enjoy sporting their apparel at fishing and water-sport tournaments all throughout the country. Check out their website here and also follow them on Instagram to see their latest and greatest new inventory.