Weihenstephan is the oldest brewery in the world, and they produce some of the best beers in the world. To honor 500 years of the Bavarian Purity Law, Weihenstephan created a beer to celebrate the anniversary. They named the brew 1516 after the year that the Bavarian Purity Law was established.
I developed two national advertising pieces for this special occasion. The first piece was an ad featured in Craft Beer & Brewing and Draft Magazine. The second was a display for Total Wine & More.